Your profile is the most important part of your social networking and should be central to your strategy.*
LinkedIn.com is one of the most useful social media tools for many business professionals. According to Frank (2015:202), a "comprehensive" 2014 Jobvite survey "showed that 93 per cent of employers and recruiters use LinkedIn to vet and search for candidates." The Schepps (2010:xiv) claim it is "the most important tool for business communications since e-mail."