strategy (12)


Twitter for pros

Even though Twitter is for micro-blogging, you can cover a surprising amount of ground in 140 characters or less, including by linking out to other sites.

Possibly useful Twitter actions:

  1. Populate your background data relating to your career. Bolles (2013:157) suggests you "tastefully, professionally " convey your out of work status [the 2013 edition suggests a link, which is now broken].
  2. Post your Twitter bio. Bolles suggests linking to an online resume. 
  3. Post an...(continued)

profiles social media strategy Twitter
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A simple social media strategy

Develop a simple social strategy

Try these four steps:

  1. Decide why you want to use social media and flowing from that, what you think you can achieve (i.e. develop specific goals) in using it.
  2. Review the options. Find sites that interest and make sense to you, given your goals.
  3. Set up your access to the site so you can bookmark and blog, etc., easily.
  4. Start contributing.

Bettison* suggests giving yourself a series of tasks to complete, week by week, starting with researching the social media...(continued)

community social media strategy
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Social bookmarking strategy

What is social bookmarking?

Social bookmarking is much more than a way to store your internet browser bookmarks. It's about sharing your interests and promoting your content and knowledge on the internet.

Be mindful that this is a rapidly changing area of the internet in which successful business models are not always grasped by the entrepreneurs who start sites. Several of the early sites no longer exist, including Gnolia, Mixx and Furl. Worse, Gnolia lost all its member data in a January...(continued)

social media strategy social bookmarking
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Facebook? Really?

Using Facebook professionally (really) is more than the world's biggest social network. It also offers pages that can be useful not only for friendship and acquaintance, but for professionals and job hunters to interact, including and

Facebook allows you to find friends and make contacts by searching for classmates and coworkers as well as by using simple name searches. This means that the more information you supply to...(continued)

social media strategy Facebook
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To be or not to be?

More on your professional social media rationale

Connection is not about technology. It's about people.

In conversation with Iggy Pintado (2011), author of Connection Generation (2009).

We live in times when meaningful involvement in social media is very likely to lead to useful career connections, relationships and developments, over time.

Social networking can potentially help you reach more people, more quickly, more accurately, regardless of location, than any other tool at any other...(continued)

social media strategy
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My networking strategy

My networking strategy template

The following activities will form the basis of my networking strategy.

In the next <insert period of time> I will:

1. Research, arrange and attend information gathering interviews with:

  • Name, position, organisation, my goal, by date
  • Name, position, organisation, my goal, by date
  • Name, position, organisation, my goal, by date

2. Investigate and activate involvement in the following academic fora:

  • Forum, date, location, resources or requirement
  • Forum,...(continued)

strategy networking
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Job boards and recruiters

Internet job boards

In the past, employment agencies physically located job boards typically and literally on their agency walls, with hundreds of jobs pinned to them. The major job boards now reside on the internet, and as in the past, they perform useful functions, even though many more candidates visit them than will ever get a job by doing so.

As their primary effect is to attract and provide candidates in numbers for culling, the primary benefit is to recruiters. Regardless, candidates...(continued)

job search job boards recruiters strategy
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Planning or opportunity?

Opportunity or good management?

Finding and developing a career, making effective career decisions and actions, comes about for many people more as a combination of planning and opportunity, than by good management.

Effectively answering questions like, 'Which fork in the road do I take?' is not always easy. Sometimes the forks in the road are hidden, and we only realise later that we missed a critical turn-off. At such times, we find help where we can and try to make the best of things....(continued)

opportunity planning strategy
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A career tool that underpins many contemporary approaches

Most contemporary approaches to career planning have many elements in common.

Many modern approaches have been influenced by the now 40 year old DOTS Analysis model of career planning (Law & Watts, 1977-96). As with so many models, it is useful, in so far as it works.

DOTS describes four key parts of career planning:

D: Decision Learning

O: Opportunity Awareness

T: Transition Learning

S: Self Awareness

Reorganising the DOTS

To make...(continued)

DOTS strategy
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Not about the detail

Fit daily action to your broader plan

Note that your career strategy is not so much about the day-to-day detail of activity.

It's more about making sure you identify broadly appropriate mechanisms and approaches that will result in actions over time, and that you are heading closer to the career goals you aim to achieve, rather than stagnating, or worse, that you are moving further away from your aims.

Knowing what career you want to have is a start, but what if you don't know that yet?...(continued)

ambition strategy
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Job search and career development strategy

Finding your strategy

Once you have decided the career you would like to have, or at least the next goal area you would like to work in, if that is as far as you can see at the present, you will be eager to think through and assess some strategic approaches.

Strategy can be in some ways synonymous with methodology because strategy involves deciding on the kinds of activities or methods you will enlist to achieve your goal.

Many people think that simply keeping an eye out for advertised...(continued)

job search career change strategy
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Follow your passion?

Is following your passion a good idea?

We've all heard over and over the advice that we ought to follow our hearts and go wherever our passion leads us.

But is this seemingly conventional modern thinking really a good idea?

This article offers an alternative perspective to the oft-heard claim that we ought to follow our passion.

Internet entrepreneur Marc Andreessen thinks something similar.

ACTION: Write 250 words on what you think about where and how to develop your career direction....(continued)

passion direction strategy contribution
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